Small habits that grow your LinkedIn
A starter set of what actually moves the needle on carousels and posting. More guides on the way.
Win on the first slide
The cover is your hook. Lead with a bold promise, a surprising stat, or the mistake you're about to fix — not your logo.
One idea per slide
If a slide needs a paragraph, it's two slides. Make each one a single, skimmable point.
Put the link in comment one
LinkedIn suppresses reach on posts with outbound links. Keep the post clean and drop your link in the first comment.
Post when your people are online
Weekday mornings tend to win for B2B. Pick a slot and stay consistent so the algorithm learns your rhythm.
End with one clear ask
Close with a single CTA — follow, subscribe, or comment a keyword. One ask converts better than three.
Look like one brand
Same fonts, colours and layout every time. Recognisable beats flashy — people should know it's you at a glance.
Keep it 6–10 slides
Long enough to deliver value, short enough to finish. Cut anything that doesn't earn the swipe.
Reply in the first hour
Early comments signal quality. Answer everyone quickly to ride the initial wave of reach.
Write like you talk
Short sentences. Real voice. Skip the corporate polish — LinkedIn rewards posts that sound human.